Handling Bounces(处理反弹)

英文原文:

   Do not send to an email address that has hard bounced due to a permanent delivery failure. If it’s a true permanent delivery error, repeated attempts will not deliver the message, but the bounces will stack up, damaging your reputation with ISPs.

   Do not point your bounce submission address to a mailbox that is itself bouncing; make sure it can receive email. Additionally, if you outsource your inbound email system to an ISP, as opposed to receiving email through your own internal servers, be aware that an influx of bounces can land in your spam folder or be dropped completely. Ideally, you should not use a hosted email address to receive bounces. If you must, however, then check the spam folder often, and don’t mark the bounce messages as spam. In Amazon SES, you can specify the address to which bounces are sent. For more information, see Bounce and Complaint Notifications in the Amazon Simple Email Service Developer Guide.

   Usually, a bounce will provide the address of the mailbox refusing delivery. However, if you need more granular data in order to map a recipient address to a particular email campaign, include an X-header with a value you can trace back to your internal tracking system. For more information, see the Header Fields Appendix in the Amazon Simple Email Service Developer Guide.

译文:

   不要发送已知的永久失效的邮件地址,这回导致硬反弹,重复的尝试发送,会导致反弹的累积,降低您在收信邮局的信用度。

   不要把反弹提交地址设为所发送邮件地址本身,因为很可能它本身就收不到邮件。另外,如果你把自己的邮件系统外包给某个邮件服务商,或者相反自建邮件服务器,需要注意是,如果把反弹邮件地址设到自身邮件地址,会导致大量的反弹邮件信息进入垃圾邮件箱或者被删除。更好的主意是,不要使用自建的邮件地址接受反弹邮件信息。如果你非要这样做,那需要经常检查垃圾收件箱,并把这些反弹邮件信息设为不是垃圾邮件。在使用amazon ses时,你可以指定一个专用地址接收反弹邮件信息。更多的信息,请查看《amazon ses开发指南》中的反弹和投诉消息部分。

   通常,反弹邮件信息会带有哪个目标邮箱地址被反弹。但是如果你想得到更详细的信息,例如具体是哪封邮件导致的反弹,您可以在发邮件的时候设置X-header头,然后利用您的统计系统来跟踪。更多的信息,请查看《amazon ses开发指南》中的邮件自定义消息头部分。

Avoiding Complaints(防止投诉)

英文原文:

   Generally, you should keep your complaint rate below 0.1 percent. This is one way to prove to ISPs that you are sending valued email. This rate can change with industry trends and is not universal across all ISPs, but it is a reasonable rule of thumb.

   Don’t continue to send a recipient the same type of email that generated a complaint. For example, you shouldn’t send more marketing email to someone who complained about a marketing email, but you could still send transactional email to this address if the recipient makes a purchase from your site. Resending the same type of email will only generate more complaints, which will pile up over time and amplify your complaint rate. Simply remove the addresses from the appropriate lists.

   As with bounces, if you have a list that you haven’t sent email to in a while (for example, if you’re a new Amazon SES customer), ensure that your recipients know why they’re getting an email. We strongly recommend that you send a welcome message, or in some other way remind the recipients who you are to avoid running into complaint issues with both ISPs and Amazon SES.

译文:

   通常,您要保持百分之0.1以内的用户投诉率。这样您可以向收信邮局证明,您正在发送有价值的邮件。这个百分比可能会随着行业趋势而改变,也并不是适用于所有的邮件服务上,但是这是一个合理的度量尺度。

   不要持续向已经有投诉的邮件地址发邮件。例如,您不应该向那些不喜欢营销的客户发送产品推销邮件,但是如果他在您网站有购物行为,您是可以给他发送订单确认之类的事务性邮件。重复发送相同类型的邮件只会带来更多的投诉,这只会积累和放大您的投诉率。还是简单的从邮件列表删除它吧。

   类似于反弹,如果你有一个邮件列表,但是很长一段儿时间没有发送过(例如您是amazon ses的新客户),你要确保,您的客户明白为什么他们会接收到邮件。我们强烈推荐,首先发送一封欢迎信,或者使用其它方法让客户能想起你是谁,从而减少用户的投诉,包括邮件服务商和amazon ses的投诉问题。

Handling Complaints(处理投诉)

英文原文:

   As with bounces, do not point your complaint submission address to a mailbox that is bouncing; make sure it can receive email. Additionally, if you outsource your inbound email system to an ISP as opposed to receiving email through your own internal servers, be aware that an influx of bounces can land in the spam folder or be dropped completely. We recommend that you do not use a hosted email address to receive complaints. If you must, however, then check the spam folder often and don’t mark the complaint messages as spam. When you use Amazon SES, you specify the address to which complaints are sent. For more information, see Bounce and Complaint Notifications in the Amazon Simple Email Service Developer Guide.

   A complaint message will usually contain the email content (as opposed to a bounce message, which will usually only have the headers). However, complaints will often have the original complaining address redacted due to ISP privacy concerns. It’s up to you to ensure, through the use of a custom X-header or a value embedded in the content, that you know how to map the complaint to the complaining email address.

译文:

   和反弹类似,不要把投诉提交地址设为所发送邮件地址本身,因为很可能它本身就收不到邮件。另外,如果你把自己的邮件系统外包给某个邮件服务商,或者相反自建邮件服务器,需要注意是,如果把投诉邮件地址设到自身邮件地址,会导致大量的投诉邮件信息进入垃圾邮件箱或者被删除。更好的主意是,不要使用自建的邮件地址接受投诉邮件信息。如果你非要这样做,那需要经常检查垃圾收件箱,并把这些投诉邮件信息设为不是垃圾邮件。在使用amazon ses时,你可以指定一个专用地址接收投诉邮件信息。更多的信息,请查看《amazon ses开发指南》中的反弹和投诉消息部分。

   投诉返回邮件通常包含邮件内容(和反弹返回邮件不同,它只返回邮件消息头)。但是,投诉返回信息通常包含原始的投诉邮件地址的节选部分。为了跟踪投诉的是哪封邮件,通过自定义x-header消息头来确认具体投诉的是哪封发送的邮件。

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