Compliance(合规问题)

英文原文:

   Whether you’re sending email to recipients in the United States or to recipients in other countries, you are responsible for following the laws and regulations applicable to your email practices. This guide does not address those compliance issues, so be sure to learn and follow applicable laws.

译文:

   不论你发送邮件到美国还是其他国家,您都要为您的邮件内容负责,符合当地的法律和法规。本篇指南没有讨论这方面内容,不过请您确认您已学习和遵守了当地法规。

Avoiding Bounces(防止反弹)

英文原文:

   Generally, you should keep your bounce rate below five percent. This is one way to prove to ISPs that you have a clean list (i.e., you know the state of your recipient addresses). This percentage can change with industry trends and is not universal across all ISPs, but it is a reasonable rule of thumb.

   If you have an old list that you haven’t emailed to in a while, don’t email to that list through any provider that limits your bounce rates (which includes Amazon SES), unless you’ve verified the state of the addresses (e.g., by checking login activity on your site, purchase history, etc.). Otherwise, you may incur a lot of bounces from old unused email addresses while you try to clean your list, and you risk being blocked by both ISPs and Amazon SES.

   If you’re providing critical information to your customer, such as a password reset, provide an alternative form of communication in addition to email, in case the email addresses bounce. Alternatives might include in-browser secret questions, postal mail, or SMS. You should also display the address to which you will be sending and allow the recipients to choose a different workflow, such as SMS, if the email address is in fact incorrect.

译文:

   正常情况下,你要保持反弹率在百分之五以内。这是向收信邮局证明您发送的是干净的邮件列表(表明这些是您的客户,您也知道他们的状态)。这个百分比可能会随着行业趋势改变而改变,并不是适用于所有的收信邮局,但是它是一个合理的尺度。

   如果您有一个比较老的邮件列表,在一段儿时间内从来没有发送过,不要通过任何限制硬反弹的渠道去发送(包括amazon ses),除非您验证了这些邮件地址的状态(比如检测这个客户在您网站登陆激活的状态,客户的购买历史等等)。除非您清理和检查了这个邮件列表,否则会导致大量老旧不再使用的邮件地址的硬反弹,这样您就必然会承担被收信邮局和amazon ses封账号的风险。

   假如您要给客户发送非常重要的信息,例如重设帐户密码,您最好把发送邮件当成可选择的通讯方式之一,因为有些情况下邮件会反弹。这些可选方案包括在网站上用保密问题设置,邮寄信件,或者短信等方式。您也可以通过显示邮件地址让用户自己选择邮件或者短信等方式达到目的。

邮件群发软件 亚云邮件系统