Content Issues(讨论邮件内容)

英文原文:

   The content of the email provides the communication or message. Email receivers have cracked down on malicious communication from spammers, such as phishing, malware and virus distribution, or scams, by implementing robust content filters. These content filters perform automated reviews of email content to look for unwanted email. Technically savvy users rely on open source content filters like the Apache Spam Assassin. Enterprises are more likely to rely on content filters like Google’s Postini or Symantec’s BrightMail. Amazon SES uses content filtering technologies to help detect and block messages containing viruses or malware before they can be sent.

   If the receiver’s content filter has determined that your content has spam-like characteristics, your content will likely get flagged and diverted from a recipient’s inbox. You can find some suggestions about how to avoid having your email content caught in filters, below.

译文:

   邮件内容是交流的基础。收信服务器一般都会有非常强壮的内容过滤系统,会过滤掉一些恶意内容,例如钓鱼邮件、木马或病毒邮件、或者欺诈邮件。内容过滤系统会自动评估邮件内容,丢弃不被认可的邮件。从技术角度来说,很多聪明的邮件系统会使用“Apache Spam Assassin”这类开源的内容过滤系统,一些企业级的邮件系统更倾向于使用谷歌的Postini或者塞门铁克的BrightMail产品。Amazon ses在发送邮件之前也会采用内容过滤系统,检查是否邮件内容中包含木马或者病毒,再决定是否真正发送。

   如果收信服务器的内容过滤系统检测到您发的邮件内容中包含垃圾邮件特征,这样它就会对邮件做标记,并从收件箱中移出。在后面的文章中您会看到一些怎样减少被邮件内容过滤的建议。

Recommended Best Practices(推荐最佳操作方式)

英文原文:

   Even when you have your recipients’ best interests in mind, it can be tricky to fine-tune your program for optimal impact. We’ve put together some pointers for you, so you can more easily do the right thing by your recipients and thus the ISPs.

译文:

   获得用户的最感兴趣和关注的内容,才是最好的优化方式。我们已经列出了几个重点,这样就能比较容易的引导收信人做正确的事情,从而影响到邮件服务商。

General Recommendations(一般性建议)

英文原文:

  Put yourself in the recipient’s shoes. Ask yourself, “Is this something that I would want in my inbox?” If you find yourself answering anything but a resounding “yes!” then you probably shouldn’t send it.

  Be forewarned. It’s unfortunate for the good guys, but some industries have a reputation for poor quality email practices. It’s as simple as that. If you’re in any of the following industries, you should watch your reputation metrics closely to immediately rectify any problems.

  • Home mortgage
  • Credit
  • Pharmaceuticals
  • Tobacco
  • Alcohol
  • Adult entertainment
  • Gambling
  • Work-from-home programs

译文:

  站在收信人的角度问自己,你愿意收到这样内容的邮件吗?,如果不是非常肯定地回答“是”,那您最好还是别发这封邮件。

  提醒一下,一些行业具有发低质量邮件的惯例。如果您在以下行业,您会发现您的信用指标受到很大的影响。

  • 房屋抵押贷款
  • 信用贷款
  • 药品
  • 烟草
  • 酒精饮料
  • 成人娱乐
  • 赌博
  • 个人程序
邮件群发软件 亚云邮件系统